Sukoon Paper & Gifts sells notebooks, greeting cards, and locally assembled gift boxes from a small Lahore storefront and website. Founder Ayesha Siddiqui chose No Surprise Fees after customers reported that packing and courier costs were not always clear until the final step. The shop now shows the complete order total before payment, with gift wrapping and express delivery presented as optional choices rather than automatic additions. Staff also confirm delivery costs for larger orders before preparing a quotation, so a customer can make a decision without pressure. In a three-month comparison, checkout questions about charges dropped from 24 per week to 9, while completed online orders increased by 12 percent. Ayesha says the pledge prompted the team to check every product page instead of fixing only the complaints that arrived. The clearer layout takes more care to maintain, particularly when courier prices change, but customers can now tell what they will pay before committing to an order.
