Sổ Mây Studio is a Hà Nội stationery business making notebooks, desk organizers, and custom journals in short runs. Owner Trần Minh Anh took the First Order Terms pledge to make it easier for independent bookshops to test the studio’s products without paying immediately on their first order. Eligible new retail partners receive net-30 terms, clearly stated on the invoice, while later orders follow the payment history and agreed account limit. Before accepting a first order, the studio checks that it can cover paper and binding costs without delaying payments to its own suppliers. In the first five months, four new shops used the terms for opening orders totaling 92 million đồng; all paid within 30 days, and three reordered. Minh Anh says the pledge gave both sides time to learn which designs sell without resorting to a steep introductory discount. The studio now sends a friendly reminder one week before an invoice is due and reviews the policy quarterly to keep the terms workable.
