Pehli Dhoop Foods makes regional spice blends and pantry mixes for independent shops. When it began ordering from new small retailers, the business usually asked for advance payment, which made it hard for first-time buyers to test the products at a manageable risk. The founders took the First Order Terms pledge and now offer net-30 payment terms on a first order to eligible new stockists. They created a simple credit check and a modest first-order limit so the policy remains sustainable for a small producer. Since adopting it, seven new shops have placed trial orders; five reordered within two months. The team has not seen a rise in overdue invoices, and it tracks due dates in a shared weekly ledger. The founders say the pledge encouraged them to see a first order as the start of a relationship rather than a transaction that must be prepaid. They review the limits quarterly and keep the terms visible on their wholesale sheet.
