Kedai Pagi Purnama is a small coffee roaster that grew from a shared kitchen and a weekend stall. Its founders took the Hold the Door pledge because a first-time founder they met through a neighbourhood market had no one to ask about supplier quotations, permits, or early customer feedback. The pledge asks the business to help one first-time founder each quarter, so the team created a practical two-hour clinic rather than offering vague encouragement. They review a draft budget, talk through sourcing options, and introduce the founder to one relevant local contact when appropriate. In its first two quarters, the roastery hosted two founders and followed up with each one after a month. One participant used the feedback to revise a product-cost sheet before approaching retailers. The roastery has set aside four staff hours per quarter for the program and keeps participation voluntary. Its owners say the commitment is modest, but a timely, specific conversation can make starting a business feel less isolating.
