Haneul Banchan Lab is a family-sized producer of side dishes in Jeonju, selling through a small shop and local delivery orders. Founder Kim Seo-yeon took the No Surprise Fees pledge after customers said delivery charges and insulated packaging costs were hard to understand before checkout. The business now shows the final price before payment, separates optional add-ons from required costs, and explains any delivery range in plain language. Staff also use the same price sheet for phone orders, so a customer does not receive a different total depending on how an order is placed. In a two-month comparison, calls asking for a price correction fell from 19 to 5, and abandoned checkout sessions declined by 9 percent. Seo-yeon says the most important result is that customers can choose a smaller order without worrying that an undisclosed charge will appear later. She signed because honest pricing is part of caring for customers, particularly when household budgets are tight.
