Fika i Hörnet is an independent café and bakery in Malmö. It joined No Surprise Fees because its owner found that customers often hesitated at checkout when delivery charges or packaging costs appeared only at the end of an online cake order. The café reviewed its price list, combined routine packing costs into displayed prices, and made any optional delivery charge visible before customers selected a payment method. It also trained staff to explain the total clearly when orders are placed by phone. Over the first eight weeks, online orders abandoned at the payment stage fell from about 14 per week to 9, while customer questions about unexpected charges dropped from 11 to 3 per week. The owner says the pledge did not mean every item had to be cheaper; it meant people should know the full price before deciding. Fika i Hörnet now checks its menus whenever costs change.
