Casa do Ipê Miúdo makes soaps and skin balms in small batches, using ingredients from several Brazilian suppliers. Customers appreciated the products but were frustrated when shipping and packaging charges appeared late in the online checkout. The team took the No Surprise Fees pledge to make the price shown on each product page match the amount due, with delivery choices explained before payment. They reviewed postage rules, changed how bundles were priced, and added a checkout summary in plain Portuguese. During the next quarter, support messages asking about unexpected costs fell from 38 to 14, and completed checkouts increased by 8 percent. The owners say the improvement came from clearer information as much as from the pricing change. They now calculate packaging costs before a product goes live and review delivery charges whenever postal rates change. The pledge has also made the business more cautious about promotions: discounts are shown against the final payable amount, not a misleading partial price.
