Atelier Nacré is a Nantes textile studio producing small runs of reusable home linens for shops and hospitality clients. Founder Camille Moreau took the First Order Terms pledge after realizing that new independent retailers often had to pay in full before they had received or sold their first delivery. The studio now offers net-30 terms on a qualifying first order, with the invoice date and payment deadline stated clearly in the order confirmation. A short onboarding check helps the team set practical order sizes without turning the terms into a complicated application. Since introducing the policy, four first-time retail customers have placed opening orders, including two businesses that had previously asked to defer purchasing. One customer used the extra month to complete its shop launch and paid on day 28. Camille says the change does not remove the need for careful cash planning; it makes a first relationship less one-sided. She signed to give new partners room to establish themselves while building a dependable customer base.
